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June 26.2025
3 Minutes Read

Explore COUNTER: The Exciting Beautycounter Relaunch with New Products

Elegant beauty products from COUNTER's relaunch showcase.

Introducing COUNTER: The New Era of Clean Beauty

Exciting news has arrived for beauty enthusiasts! After a tumultuous year, Beautycounter has risen from the ashes, rebranding itself as COUNTER. This transformation is not merely cosmetic; it reflects a renewed commitment to reimagining what clean beauty really means. Founder Gregg Renfrew recognized that the original mission of providing safe products had become overshadowed by a somewhat diluted definition of 'clean.' With COUNTER, the focus is on challenging industry norms and establishing a clear standard for clean beauty, valuing health, safety, and sustainability.

What’s Coming Back: Original Favorites

As someone who cherished the previous offerings from Beautycounter, I was eager to learn which of my trusted favorites are returning. Over 90% of the revenue stemmed from just 50 out of the total 245 products, leading the brand to streamline its offerings. Thankfully, major favorites are making a comeback! The new lineup includes beloved products like:

  • Countertime line: Tailored for age-intelligent skincare.
  • CounterGlow: A revamped version of the Countermatch line featuring advanced hydration technology.
  • Fan favorites like the All Bright Vitamin C Serum and Overnight Resurfacing Peel.
  • The Daily Sheer Defense Sunscreen and the Dew Skin tinted moisturizer.

As a bonus, COUNTER has promised that additional products are in the pipeline—here’s hoping for the return of the Mighty Plump Ceramide Water Cream and the Beyond Gloss lip gloss!

Exciting New Additions to the COUNTER Collection

More than just a relaunch of favorites, COUNTER is introducing fresh products that sound incredibly promising. I’m already eager to get my hands on several of these innovative offerings. Here’s a sneak peek:

  • Countertime Retinatural+ Advanced Super Serum: This serum blends three retinol alternatives designed to enhance firmness, improve elasticity, and minimize the appearance of fine lines and wrinkles.
  • CounterGlow Silky Skin Cleanser: A creamy cleanser that not only dissolves makeup and impurities but also includes milled oat flour for a gentle exfoliation effect.
  • CounterGlow Hyaluronic Moisture Mist: A multi-purpose toner that hydrates and refreshes with a micro-fine mist—perfect for a mid-day boost!

These new additions exemplify COUNTER's commitment to innovative, effective skincare that adheres to its clean beauty ethos.

Why Clean Beauty Matters Today

In today's world, the beauty industry has garnered a growing awareness around product safety and ingredient transparency. With rising consumer awareness, many are now prioritizing clean, sustainable options over traditional products laden with harmful chemicals. COUNTER's mission aligns with this shift, aiming to redefine 'clean beauty' for a new generation. By emphasizing quality and transparency, they're moving beyond mere marketing buzzwords, committing to a consumer-driven movement toward safer beauty solutions.

Embracing the Future of Beauty

COUNTER's rebranding marks a significant moment of growth and resilience within the clean beauty sector. This reflects not just a business recovery, but a transformation in how we view beauty products within our daily routines. As we expand our definitions and values, the relaunch of COUNTER serves as a heartfelt reminder that the choices we make for our beauty and wellness are crucial. It’s not merely about looking good; it’s about feeling good internally and externally, while making conscious decisions for the health of our planet.

Your Turn to Join the Movement

Now that we know COUNTER is here to stay, it's an ideal time for beauty lovers to explore these high-quality products. Whether you're a long-time fan or new to the clean beauty scene, taking the time to rethink your skincare choices can have lasting benefits for your health and wellbeing. Dive into the world of COUNTER and discover beauty products that truly prioritize you and the planet.

Healthy Home & Environment

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08.08.2025

Why You Should Make Soft Homemade Cat Treats for Your Feline Friends

Update Why Homemade Cat Treats are a Game Changer In a world where convenience often overshadows quality, pet owners have an amazing opportunity to change the narrative by opting for homemade cat treats. Not only does making your own allow for control over the ingredients, but it also provides a bonding experience with your furry friends. As our understanding of pet nutrition improves, the benefits of using natural ingredients versus commercial options become increasingly apparent. Ingredients That Elevate Wellness Choosing to create healthy cat treats starts with understanding the powerful ingredients that go into each bite. For instance, coconut oil serves as a multi-tasking wonder, delivering healthy fats and vital nutrients that promote healthy skin and digestion. It’s a staple in many whole-food diets and works remarkably well in treating our pets like family. Coconut flour adds fiber and is gentle on feline tummies, quite unlike grain-rich products that can upset their digestive systems. Sweet potatoes provide the added nutrients known to enhance vision due to their vitamin A content, making them a valuable component worthy of consideration in feline diets. Nutritional Superstars for Cats At the core of these soft and chewy treats are proteins such as tuna and sardines. Not only do they tantalize your cat's taste buds, but they also lay down a rich foundation of omega-3 fatty acids that are essential for skin and coat health. And let’s not forget the power of eggs — a complete protein source that helps with binding while boosting nutritional value. With steps to incorporate these into homemade treats, it’s nature’s way of ensuring your cat gets the best. Quick Recipe: Soft Homemade Cat Treats Creating your own cat treats at home is not just an enriching experience; it can easily be integrated into your busy schedule. The total time for preparation and cooking is about 50 minutes - a small investment for the health of your beloved pets. Ingredients Needed: 1 cup of coconut oil 1 cup of coconut flour 1 cup of cooked sweet potatoes 1 tablespoon of gelatin powder 1 can of tuna (in water or oil) 1 egg Mix these ingredients until well combined, form them into small shapes, and bake until golden. Store them in the fridge and serve as a delightful treat that boosts your cat’s health and spirit! The Wellness Connection: Keeping Felines Fit As pet owners, our journey toward improving our pets’ health has parallels with our own wellness. We tend to prioritize whole foods in our diets; it only makes sense that we extend those same principles to our pets. Research indicates that cats have unique dietary needs, often benefiting from reduced grains and an emphasis on protein. Aligning their diets with what they're naturally suited for leads to longer, healthier lives. Frequently Asked Questions Can I substitute other proteins?Absolutely! While tuna is a crowd favorite, chicken or turkey can also offer similar deliciousness packed with nutrients. How do I know if these treats are suitable for my cat?Each cat is unique; always introduce new treats gradually and monitor for any adverse reactions. If in doubt, consult your vet. Final Thoughts: Get Creative! Homemade cat treats provide an avenue for pet owners to express their love and commitment to the health of their pets. As you venture into creating these delectable yet nutritious bites, consider experimenting with other pet-friendly ingredients that might delight your feline friend. Move beyond the store-bought options — explore, innovate, and engage in the fulfilling world of pet care that prioritizes health and happiness! Ready to embark on this adventure? Gather your ingredients and start crafting delightful treats that your cats will adore!

07.31.2025

Discover Simple Vinegar Cleaning Swaps That Promote a Healthier Home

Update Why Switch to Vinegar for Cleaning? In an era of heightened awareness about health and wellness, making small changes in our cleaning habits can significantly impact our home environment. For families seeking ways to reduce exposure to toxins, vinegar emerges as a budget-friendly, effective alternative to conventional cleaners. Millions are turning to natural products, and vinegar—especially in its distilled form—stands out as an all-around solution, proven to cut through grime and restore surfaces to their former glory. The Versatile Cleaning Power of Distilled White Vinegar Distilled white vinegar isn’t just for salads; it's a powerhouse in households striving for cleaner air and healthier living. Due to its acetic acid content, vinegar can dissolve mineral deposits, grime, and other dirt, making it perfect for various cleaning tasks. Just remember, while vinegar's pungent aroma may initially find its way into your home, it dissipates quickly, and with the addition of essential oils, you can enjoy a fresh, pleasant scent. Effective Uses of Vinegar: Cleaning Hacks to Try Here are five effective vinegar cleaning hacks that every busy parent should incorporate into their cleaning routine: Stain Removal Champion: For stubborn stains on clothing or carpets, pour undiluted vinegar directly onto the stain, let it sit, and then wash as usual. It's especially effective against wine, tomato sauce, and other deep stains. Window Cleaner extraordinaire: Create a spotlessly clean window solution by mixing one part vinegar with three parts water. A few drops of essential oil can enhance the cleaning effect and small bowl of soap can be added for grease. Natural Mold Remover: Use a mixture of one part borax and four parts vinegar in a spray bottle; this funky duo effectively tackles mold issues in your home. Hardwood Floor Savior: Combine one-third to two-thirds cup of white vinegar with a gallon of warm water to clean your hardwood floors. It’s efficient and leaves your home smelling clean and fresh. Just remember not to overdo it, as vinegar can damage certain finishes. Germ-Busting Powerhouse: Vinegar's natural acidity can eliminate bacteria, making it a great tool for disinfecting high-touch areas. What Not to Clean with Vinegar While the benefits of vinegar are immense, there are a few surfaces that should be avoided to prevent damage: Finished Wood: Excessive use can degrade the finish over time. Stone Countertops: Granite, marble, and other natural stones can be etched and damaged by vinegar. Dishwashers and Washing Machines: Overuse can harm rubber components. Mold: While vinegar can kill surface mold, deep-rooted issues require professional inspection. Inspiration for Healthier Living Switching to vinegar as a cleaning agent isn't just a chore; it’s a rewarding lifestyle change that aligns with broader health trends. As families focus on creating healthier home environments, adopting cleaning methods that fall in line with the ideals of natural living becomes increasingly appealing. Not only does it keep your home free of harmful chemicals, but it also supports a lifestyle that emphasizes sustainability and conscious consumption. Next Steps: Transform Your Cleaning Routine With so many benefits to embracing vinegar in your cleaning regimen, why not take the plunge? Make an informed switch today, and experience the effects of cleaner air and surfaces. Even a busy lifestyle can accommodate these straightforward swaps. Remember, the ultimate goal is to create a household where health and wellness thrive. Combine cleaning innovation with family-centric practices, and discover how small changes can generate significant improvement. So, gather your supplies, and get ready to reclaim your home with these acid-powered hacks that work better and are safer for your family!

07.30.2025

Transform Your Skin with This 3 Ingredient Whipped Body Butter Recipe

Update Why You Should Make Your Own Whipped Body ButterHomemade whipped body butter isn’t just a luxurious treat; it’s a smart and sustainable choice for those committed to healthy living. With only three key ingredients, plus optional essential oils for fragrance, you’ll find that creating your own skin moisturizer fosters not only creativity but also consciousness about what goes on your skin. Commercial products often contain preservatives and chemical additives that may not be beneficial, while homemade versions allow you to understand precisely what you’re applying. Additionally, making this recipe can be a fun and engaging family activity, merging health with creativity.The Health Benefits of Natural IngredientsChoosing natural, nourishing ingredients is critical not just for preserving skin health but also for promoting an overall sense of well-being. Shea butter, unrefined and packed with vitamins, helps to moisturize and heal skin, making it an excellent choice for those with dry or sensitive skin types. Cocoa butter, with its rich, emollient properties, offers not just hydration but is also renowned for improving skin tone and elasticity. Finally, sweet almond oil, famous for its softening effects, acts as a barrier to lock in moisture, supporting skin’s hydration throughout the day. By blending these ingredients, your homemade body butter provides essential nutrients that can transform your skin’s health.A Flavor of Personalization With Essential OilsThe beauty of crafting your body butter lies in the ability to personalize it to your liking. Essential oils, which can be infused into the mixture, not only add captivating fragrances but also carry therapeutic properties. For instance, lavender oil can promote relaxation, while citrus oils may uplift your mood. By choosing scents aligned with your intentions, whether it be a calming or energizing effect, you’re personalizing your body care routine to enhance not just your skin but your overall emotional and mental health.Simple Instructions for a Luxurious GlowCreating your own whipped body butter is an uncomplicated process that can become an enjoyable ritual. Start by melting your shea and cocoa butter together using a double boiler setup, where a bowl sits atop simmering water. Once blended, you simply whisk in sweet almond oil and your choice of essential oils. This method ensures a light, whipped texture that’s easy to apply and spreads smoothly across the skin. By allowing the mixture to cool lightly before whipping, you’ll achieve that wonderful fluffy texture that makes application feel like a lavish indulgence.Top Tips for the Perfect Whipped Body ButterTo achieve the best results with your body butter, consider these tips: First, make sure to use high-quality, unrefined butters and oils for maximum benefit. Second, you can experiment with ratios; for a thicker consistency, use more shea butter, while a lighter texture can be achieved with more almond oil. Lastly, store your body butter in a cool, dry place to maintain its luxurious feel and longevity.Gifting and Sharing Your CreationYour homemade whipped body butter not only serves to pamper yourself, but it also makes for a thoughtful gift. Consider presenting your creation in attractive jars, perhaps pairing it with a lovely note about its benefits and suggestions for use. Friends and family will appreciate your time and thoughtfulness, and you might inspire them to embrace DIY projects of their own!Take Action for Healthier Skin Today!Incorporating this simple, three-ingredient whipped body butter into your skincare routine is a straightforward way to boost your health and well-being, one application at a time. Not only do you benefit from the nourishing properties of natural ingredients, but you’ll also enjoy the satisfaction of crafting your own products. Dive into the world of DIY and start enjoying beautifully soft skin while reducing reliance on commercial products that often compromise your health. Are you ready to whip up some skin-loving goodness? Your new skincare adventure awaits!

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